I was reading the JHU Alumni magazine today and came across a very good article. I wanted to send it to my brother. I certainly wasn't going to clip it and mail it to him. Saving it for him is too much work. So, I scanned it in and emailed, but why do I have to do that?
Why can't magazines put the URL for every article on the bottom of the page? That'll make it simple to spread the word and get their ideas out there?
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