Thursday, January 26, 2012

1 Tip on How to Start a Conversation…

One trick I’ve picked up in trying to get people talking is to ask yourself “what kind of extreme situation would this person know about that only they would know?”

So, for example…I always ask taxi drivers

  • what’s the furthest anyone has ever asked you to drive?
  • what’s the strangest thing that has ever happened in the back of your cab? (not for the faint of heart)

and baristas…

  • what is the MOST number of shots of espresso anyone has ever ordered at one time? (so far, 23 is the record)

If you can ask these, you can usually get people talking….

Tuesday, January 24, 2012

Animals on the bed…

Nadia arranges her stuffed animals at holiday inn, winter 2011 family vacationWhen you share a room with your kids for a few nights on a family vacation, you get to see some little things that you might otherwise miss…like how your 3 year old arranges her dolls and stuffed animals before she goes to bed.

Sunday, January 22, 2012

Jamestown Settlement…

Of the 3 days on our winter vacation and the numerous places we visited, the NFO and I thoughtIMAG0286 that the one which gave our kids the best sense of history and stimulated their curiosity the most was the Jamestown Settlement museum.

While the 26 minute introductory movie was a bit over their heads, the outdoor portion (a Native American village, the Jamestown colony fort, and replicas of the ships) was a home run.

The kids LOVED playing on the ship, grinding the corn, removing the fur from the animals and all of the demonstrations.

Thanks to Uncle Walt (Disney, that is), they knew about Pocahontas, of course,Jamestown Settlement, Virginia, Winter 2011 (6) so they were primed, but this one was well worth the money and the time.

Definitely recommend it.

Wednesday, January 18, 2012

No More Cautious Kindle Purchases…

I wrote about how I was afraid of making bad purchases on my Kindle.

No more.

They have a super smart and GREAT return policy. Full refund w/in 7 days.

If you like a book, you annotate it…then you want to keep it for reference.

Sure, it probably opens the door to abuse, but not enough that it’s worth it to irritate the honest customers.

Man, I love Amazon.

Sunday, January 15, 2012

Parenting and the Fear of Failure II

You may recall that one of the areas I was trying to work on with Tonka was to help her get over what I considered to be an unacceptably high fear of failure.

I got some good advice from blog readers and developed a hybrid model.

On our winter vacation, I used that approach to convince her to go down the “Tornado” slide (the steepest one) at the Great Wolf Lodge.

She did.

The whole way down, I just watched her face, particularly enjoying how it turned from fear to excitement as she realized it was fun and she was safe.

It felt good to give that to her.

Friday, January 13, 2012

Family Vacation and Bonding Time…Finally

We took the kids to southern Virginia (Williamsburg, Jamestown, and Charlottesville) during the Winter Break and though we had taken them on trips before, this was the first we took where it wasn’t a HUGE ordeal.

Nadia is out of diapers. The kids are old enough to appreciate and interact with things and don’t need CONSTANT attention.

It’s work. A lot of it. Most of it falls on the NFO, but still, a different level.

Our first night took us to the Great Wolf Lodge in Williamsburg. We had heard great things. We were optimistic.

Unfortunately, in the NFO’s mind and mine, it didn’t quite live up to expectations (no need to vent here). Still, the kids had a great time, but what was really special was the unexpected moments of bonding that occurred.

The two older ones could go on almost all the rides (it’s an indoor water park) and I found that while we were waiting in line, we had some nice chats about life, time optimization strategies, whatever was on our minds. We were just TOGETHER and that was great.

I found this to be the case in the morning and the evening as well.

Since we were all staying in the same room, the NFO and I went to bed earlier, but we had a chance to just relax/snuggle with the kids before they went to sleep and when they woke up…reading, watching videos on the iPad, whatever.

My friend, Jeff, says, “it’s not about Quality Time…It’s just about TIME.”

And he’s right.

Wednesday, January 11, 2012

One of Costco’s Youngest Fans…

English: Costco Wholesale Corporate Logo

Image via Wikipedia

The NFO goes EVERY single week to the Costco in Beltsville, MD. It is located on Maryland Route 1 about 1.5 miles down the road from IKEA.

Over the Winter break, we took the kids to southern Virginia and as we drove down I-95, Nadia (3.5) saw  another IKEA store and you know what she said?

“YEAH! We’re on the Costco street!!”

Monday, January 09, 2012

How I Plan to Never Stop Marketing This Year…A New Job

When I started Never Stop Marketing about 3.5 years ago my intention was to create a beautiful link between the type of marketer I wanted to be and the types of clients who would benefit from how I view the world.

With this blog, the eBooks (CDM, Dandelion Marketing, 10 Ways to Grow Your Fans ), my goal was to provide you, my faithful friends and readers (aka Community of Raving Fans!), with a front row seat as I've pursued this dream with you.

The consulting portion of NSM has been very very good to me. I'm thriving professionally, I'm making many new friends, I'm traveling the world, and I'm even putting plenty of food on my table.

Of the many new friends I've made, one of the more interesting (and persistent) is Ragy Thomas (via Sean O’Rourke).

Ragy is a successful entrepreneur and the second most insightful person I know when it comes to how society is being fundamentally altered as a result of the arrival of all of these social tools Winking smile.

His newest company, Sprinklr, is focused on helping large enterprises build meaningful, authentic, and REAL relationships with a community of customers and do it in a way that is manageable and scalable.

If this sounds familiar and similar to NSM, that's because it is.

When I talked to Ragy 3 months ago, he came straight out and said:

“I’ve seen your stuff and we need you to join us. We’ve raised some money, we’ve got some Fortune 500 clients and I want you on our team.”

My answer…”what are you talking about? I love what I am doing now. Not interested.”

He persisted…and, over time, I realized that this company represented a chance to take my skills and mission of changing marketing to a new level, so I accepted their offer to become the VP of Marketing, effective January 15th.

Yep, I know. I’m still coming to terms with it myself!

I’m excited. Scared, too. But definitely excited.

Ok, here we go.

Thursday, January 05, 2012

Teaching Good Behavior Through Football…

ARLINGTON, TX - FEBRUARY 01:  Charles Woodson ...

Image by Getty Images via @daylife

One thing we’ve been working on with Paco is how to be a good sport.

He’s VERY competitive (wonder where that comes from!) and when he loses, he doesn’t always respond so well.

Now, he loves football and it so happens that his favorite team is the Green Bay Packers, so I took a clip from one of their games where a defender, Charles Woodson, (who has himself won a Heisman Trophy and a Super Bowl) acknowledges the great play of an opponent who beat him to score a touchdown.

The message was: if you give it your all and you still lose, there’s nothing to be ashamed of. And, if your opponent gives it his all and wins, you can respect that and not resent him or feel anger about it.

Here’s the clip

Tuesday, January 03, 2012

Remington’s Moral Lapse…

Perhaps I harbor a naïve belief that companies can be a force for good. I hope that you can be socially responsible and profitable and avoid selling your soul.
Obviously, there are PLENTY of examples to the contrary, so that’s not news, but when you see something as egregious as potential compromises of morality when it relates to manufacturing and selling of guns…man, that just puts you to the test.
I watched this CNBC documentary called “Remington Under Fire” which alleges that the rifle manufacturer knew about a defect in its most popular model as early as 1948.
5 million guns sold later and there are numerous claims of accidental firings resulting in injury and death.
Just sad.

Thursday, December 29, 2011

Should Kids Skip College?

I’ve long wondered if the idea of “everyone should go to college” is becoming doctrine and no longer based in reality.
Sure, the credential has value, but is that based on a paradigm that is becoming outdated?
Are the “skills” taught in college really the ones that will be most valuable in the next innovation economy?
I have doubts.
Add to that the college marketing problem. Namely, the colleges, because there are too many of them (leftover from the Baby Boomers) have a marketing problem, so they-out of necessity-make us all believe that a college education is the KEY.
Of course, as we all know, there are ample sets of evidence showing that college doesn’t always turn out to job security or wealth.
All of this came to mind, because of these two articles which came across my desk.

Tuesday, December 27, 2011

Tech Vocabulary of a 3.5 Year Old

Recent things said by Nadia (3.5)

“Remember when you were in China and we Skyped you on the iPad.”

Upon getting in the car and hearing the radio, “I don’t want this. Please turn on Pandora.”

Upon hearing that I was packing my Kindle for a trip, “Are you taking the Kindle or the Kindle Fire?”

“Hey, I want to see my avatar on the Xbox!”

“Can we play Kinect?”

And when I asked her, ‘do you want to play with the iPad now?” she responded, “no, I want the iPhone.”

Friday, December 23, 2011

Love Letter from my Son…

This one brought me to tears.

I went to NYC…just for one day. Nothing compared to most trips.

But, when I came back, Paco handed me this.

“I miss you a lot Abba (dad). I reely want you to come back. Abba please please please come back.”

Man, this life balancing thing is tough.

erez

Tuesday, December 20, 2011

Installing Solar Panels…

So, we (well, I Smile) went ahead with the installation of solar panels on the roof. It took about 3 days when all was said and done.

If you are interested, here's the link to get an estimate.
(full disclosure...if you do sign up via this link, we both get some $).

Some FAQ’s:

  1. I went with "lease" instead of "buy" option.
  2. Put $1k down and have committed to $68/month. At current electricity consumption rates, this covers about 25% of our monthly usage at a FIXED rate.
  3. Payback period…approximately 7 years.
  4. Green value is something I am factoring in.
  5. Best argument, in my mind, came from Gary of Clean Currents who positioned it as a “hedge against future energy price increases.” (If there’s one thing I have a high degree of confidence in-sure, I could be wrong—it’s that energy prices will go up)
  6. It helps to have a new or mostly new roof
  7. The company guarantees 95% of their estimates.
  8. I’ll be sharing the results of this experiment in the months to come…

To be CLEAR...I'm not advocating just yet since I don't know how it will go, but figured I'd share it for now.

To understand some of the technical components, check out this interview with one of the installers.

Monday, December 19, 2011

How Perspective Shapes Experience…in Freising, Germany

IMAG0275Sometimes adhering to my travel philosophy of “do something unique to that location” can be a challenge.

I arrived in Munich on a Monday morning, having had basically NO sleep on the plane. It was 7 am.

Tuesday was a full work day and the plan was to leave on Wed. AM, so Monday afternoon was the only time.IMAG0274

Thing is…I was exhausted. What’s more, I wasn’t IN Munich, but a suburb called Freising about 50 minutes away from the city by subway.

Originally, I had envisioned a trip to one of the city’s top art museums, the Alte Pinakhotek, but after a 5 hour nap (I was wiped out!), that dissipated. Just not practical.

It was getting late and going to be dark soon, so at 4pm, I went for a walk in Freising and, as I did, I was reminded (yet again) that “anything can be an experience/adventure if you view it that way.”

As luck would have it, I was a 5 minute walk away from the center of Freising and if there’s a stereotypical German winter scene, it’s that each town has a “WinterMarkt” where daily, various vendors come out to sell their stuff for Xmas. There’s all kinds of food and drinks, as well, obviously, but it’s a fun, joyous, festive scene and nothing like an overcrowded target or retail mall.

So, I lucked out and found Freising’s version of this event that happens all over Germany at this time of year.

I had an espresso, bought some socks (why not), and chatted up the vendors, both to practice my German and to get a feel for what is going on in the country at the moment.

On the way to/from, I got to see some of the typical German architecture, street design, and sidewalk patterns.

I thought to myself…”victory declared.”

Just a reminder that so often, it’s a matter of perspective that shapes what you experience.

(Note: those “tools” in the picture are all made out of chocolate.)

Sunday, December 18, 2011

Express Trip Down Memory Lane

Before moving to the DC area, I lived in three places: Germany, Japan, and New York City.

Over the course of December, in three successive weeks, I had the chance to visit Japan, New York City, and Germany.

Kind of a mini-summary of my pre-fatherhood life.

Thursday, December 15, 2011

Cautious Kindle Purchases...

I love my Kindle, but I find that I'm actually MORE cautious about buying books now b/c of it.

In the past, if I bought a book and didn't like it, at least I could give it away to someone who might...now, I'm stuck with it. I read reviews (all stars) with much more skepticism (since I know that authors get their friends to pad their reviews).

This is why "social search" will be important. I think we'll only want to read reviews from people we trust and/or we'll want to see HOW we're connected to them...and how the reviewers are connected to the authors.

Wednesday, December 14, 2011

A Witness to History at the MLK, Jr. Memorial

image

The kids had read some books, seen a movie, and the NFO and I had discussed MLK’s impact on America, but I knew there was no way I could do it justice myself.

So, the other day, in our most recent excursion in DC, which took us to the new MLK, Jr. Memorial, I saw an older African-American man sitting on the side.

I went up to him and said, “Sir, I don’t mean to assume here, but it looks as if you were alive and remember Dr. King. If you are comfortable, would you mind sharing with my kids what it was like to live during that time?”

We lucked out. Mr.Osborne Willey, 69 years old, from Danville, VA provided my kids with an eyewitness to history account of the era.

He told them how he had to walk to school, while the white kids got to ride on the bus; how they taunted him and his classmates verbally (“using words I won’t share now with your kids”) and threw things at them.

He discussed what it was like to have to sit in the back of the bus, drink from a separate water fountain, and not be able to eat at the same tables (“we wondered about it, but that was just how it was.”)

He explained how MLK had inspired him (and a nation) to look at the world differently. He talked about how far he believes we have come as a nation (“we’ve done a good job, but we’re not at the mountaintop”) and, surprisingly to me, how he felt that many African-Americans today, in his mind, have not taken advantage of the opportunities for which King fought, particularly around education.

The two older ones did a great job of listening and Mr. Willey really did a nice job.

I think perhaps because of my time in Germany studying the Holocaust and thinking about the time when there will be no survivors around anymore (sooner than we realize), I was attuned to the fact that, someday soon, there won’t be too many people around who remember segregation/Jim Crow and I wanted my kids to hear it directly.

On the way down, I had given them a crash course in Civil Rights history.

We talked about the slave trade, the Civil War, Lincoln, Emancipation Proclamation, Poll Taxes, Jim Crow, Brown vs. the Board of Education, the Little Rock 9, Rosa Parks, the Selma-Montgomery march, Bull Connor, water cannons, dogs, lunch counter sit-ins, the “I have a dream” speech (which we watched, in part, at the memorial via YouTube on the Kindle Fire), and James Earl Ray.

It was as if I was compacting an entire lifetime of learning into a 15 minute kid-friendly interactive seminar. They actually retained a huge amount and were able to put that into context with some of the quotes at the memorial.

BTW, I LOVED the actual memorial. It was a beautiful day. The water was shining. The location is fantastic and I found it to be of a really manageable and meaningful dimension. image

I highly recommend it.

And, of course, best of all was that I unlocked the “Black History” badge on Foursquare!

Ok, I am joking about that.

The reason we do these outings is to give my kids an appreciation of America, Washington DC, and history so they build curiosity and understanding. On this particular day, it was accomplished.

 

 

Tuesday, December 13, 2011

Don’t Prepare the Path for the Kids…

The other day at synagogue, my soon-to-be 8 year old daughter came to me and asked for help in getting some of the food from reception table.

I was chatting with my friends and said to her, “I think an almost 8 year old can get her own food from the table. Solve the problem.”

She walked away.

I’m sure the NFO would have handled it differently, but I believe that parenthood is about planned obsolescence.

Ephraim, with whom I was chatting, was supportive.

He said, (and I don’t think it’s his original quote, but it’s a good one and I heard it from him first):

“Our job is to help prepare them for the path, not prepare the path for them.”

Spot on.

Monday, December 12, 2011

Sharpening the Saw—HTML 5

The last of Stephen Covey’s “7 Habits of Successful People” is Sharpen the Saw.

It’s something I advocate a lot when I teach marketing classes and something that I also struggle with working into my schedule.

Every now and then though, I wake up in the middle of the night having a mild innovation panic attack where I think to myself, “there’s a big wave of change coming and I feel like I am behind.”

In this case, the technology on which I didn’t feel like I have a good enough grip was HTML 5.

In hindsight, it was a combination of factors pushed me to set aside an entire morning to investigate and play around with it using the W3 tutorial.

First off, I read Fred Wilson’s post on “Program or Be Programmed.”

Coming on the heels of my trips to China and India, it really struck a chord with me.

It’s one thing to know how to use the technology (here are my guides on how I use software and hardware), but it’s another thing ENTIRELY to understand how it all works.

Fred’s link to Code Academy set me off and I spent a few hours improving my JavaScript. I’m far from an expert, but I did get a bit better. (here’s my profile)

Then, I saw a fantastic presentation by Roger McNamee from TEDxSantaCruz on “Disruption and Engagement.” He had 6 big trends…the last, and most important of which, was HTML 5.

So, am I an expert in HTML5?

Not by any stretch. You can take a look at my little, simplistic effort here. In fact, at the time of this post, the video wasn’t working, but that doesn’t matter. That page is nothing earth shattering, but that’s not the point. (note: not all browsers support HTML5 yet).

The point isn’t to become an expert in HTML5 (or any other technology).

The point is that at least a decent understanding of how it works and what it can do will (I hope) allow me to discover innovative solutions to business (and other) problems.

Remember, if the question is “How do you do…?” The answer is “Google” or “Bing” (hey, got to show the love to MS Smile).

All of us can do it…it’s just a question of making it a priority.

And with China and India raising the stakes in terms of the need for personal and national competitiveness, it must be.

Sunday, December 11, 2011

A few things I love about Japan…

I love how they tell you where the train car doors are going to be.

I love how they have lines for people to stand in, waiting for the trains…and how people do exactly that.

And I love just how punctual the trains are. Down to the second. A thing of beauty.

And how they tell you exactly how many minutes there are until your subway stop.

And, if you want to get a feel for how fast the bullet trains go. Check out this video.

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