Little Things Make a BIG Difference...

How can you make your customers love you?

Check this out from a business that is about as commodity as it gets...printing t-shirts.

From: Personal Touch <personaltouch@customink.com>
Date: Apr 26, 2007 9:10 PM
Subject: Brain Tumor Society donation 357060

Hi Julie,
I noticed that you have designed shirts for the upcoming Brain Tumor Society charity event. We think it's awesome that you are participating in such a worthy cause, and we would like to sponsor you and your team by contributing a small donation.

Could you please reply to this e-mail with the link to your individual sponsorship page, team page or an address to which we may send a check?

I look forward to hearing from you soon.
Warm Regards,
Alyssa Modesitt
CustomInk.com

And Julie forwarded it to her friend saying:

look how amazing customink.com is!!!

Julie's friend forwarded to me (and 10 other people) with the following note:

we need to only order tshirts from here in the future. this is incredible! great work on their part!

A donation (a great return email address) and a nice word gets them a TON of free advertising, goodwill and future business.

So, what can you do to have that type of low investment, high touch/impact?