For many companies (and bloggers) out there looking to increase their visibility it's still a mystery as to how to be at the top (and let's be honest...if you're not listed as one of the top few results, no one is going to find you).
Found a solid article that breaks the question of how to increase search engine traffic into 3 easy steps. What I liked about this is that it makes it basic to understand what to do both for publishers and for those who just want to understand how the guts of the Internet work.
I think knowing how the search engines work may also make you a better searcher, so that you can more easily find what you are looking for. It's a quick read and it's got some solid points.
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