Sunday, November 05, 2006

Sunday Afternoon Advertising...

Gotta wonder how worthwhile it is for companies to hire people to stand on street corners wearing signs. Saw a lot of them out and about during my driving around today.

It must pay off, otherwise they wouldn't do it, I guess, but how do you measure the return on your investment? Do you ask people...are you here because of the sign on the street corner? Do you measure your traffic during hours when the signs are out vs. not?

If you can't, why are you doing it?

blog comments powered by Disqus
 
View Comments