Have you ever been to Home Depot?
In my experience, the prices are low and they have pretty much everything you want, but it is next to impossible to find what you want in an acceptable amount of time. On top of that, it's almost equally impossible to find someone who is knowledgeable to help you get what you need.
I don't necessarily have a problem with this. The business model they have chosen is to go cheap and cut costs in order to pass it along to customers via volume savings.
Fine, no big deal.
But, when I see Home Depot commercials on TV, the images just don't resonate. They are bright lit stores (the ones I've visited are dingy), the employees are helping you find/build things, and you're getting expert advice.
Usually, there is the 1 person in the store who is the resident expert, but you've got to find him.
My point here is...you'd better make sure that the image you are trying to present aligns with what is actually happening. If not, figure out why.
This is true outside of business as well...in your appearance, in how you deal with others, etc.
When they don't customers feel that things are out of alignment. They may not be able to put their hands on it, but they know something is amiss.
That's why I start to feel, "you know, maybe next time I'll go to Lowe's to check them out."
Subscribe to RSS Feed