Thursday, April 27, 2006

Dora the Explorer...

One of Calanit's favorite programs is "Dora the Explorer," which is generally described as "the adventures of a 7 year old Latina girl and her friend Boots, the monkey."

 

It's a very educational show and Calanit has learned a lot from it. It's also quite profitable as we have most products within the Dora merchandising pantheon (pillow, shoes, blanket, toothbrush, backback, cup, plate, books, videos...man, that's a lot of dineros).

 

They make a big point in the show of stressing safety. When they get in a car, they say “Seatbelts!! So we can be safe.” Same idea for boats, etc.

 

This is great.

 

Then, the premise on the show fully dawned on me.

 

Here is a 7 year old girl, running around with a friend that is a monkey by herself, jumping over cliffs, going across lakes, avoiding crocodiles, trolls, and other unsavory characters such as Swiper the Fox, and who relies on her other friends, a squirrel, a bull, and an iguana.

 

What message are we sending to Calanit?

 

Sure, it’s ok to run around by yourself (as long as you have your trusty backpack, of course), rely on your map reading skills to get you wherever you are going, and associate with semi-domesticated animals, but gosh darn it, you’d better wear a seatbelt!

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