In honor of the Father’s Day weekend we just had…
One of my dad’s key sayings is: “Integrity is not negotiable.”
He’s right, of course, but it came to mind as I recently listened to a podcast interviewing one of the leading marketing thinkers around, Don Peppers.
He says that the critical element for surviving and propsering in our new “social” world is “trustability.”
Guess my dad is a marketer as well