Saturday, January 05, 2008

Fundraising in the Digital Age...


The Net makes a LOT of things easier.
Another is fundraising.
Like you, I get a lot of requests fro charitable donations from people via email.
It's so easy to send to everyone you know.
BUT, what do you do for those who do contribute? What do you do so that they will continue to support and FEEL good about their donation.
Well, Bethel and Jason have figured it out. She walks in the Avon 3 day every year and since I'm a veteran of that walk, I support her as well.
Today, though I got this VERY personal card in the mail. Reminded me of her efforts and the person in whom I had made the donation.
Just a GREAT way of differentiating herself. Well done, Bethel!
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