Just checked out of a hotel in Bellevue, WA.
On the receipt, there's an email address for "Quality Assurance" and feedback.
A few other places during my stay, I saw them ask "how was your stay?"
A better question:
Would you stay here again?
The airlines, for all of their shortcomings, seem to always end with the idea of "We hope your travel plans include us next time." A start, indeed, but the key question is: will you come back?
For me, for this particular hotel, the answer is NO.
My suggestion:
ask your customers if they would buy from you again.
ask your partners if they would partner with you again.
ask your employees who've left if they would work for you again.
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