Wednesday, January 09, 2008

Authentic and Contrived...

Watched the speeches of both Obama and Clinton tonight.

When I speak of marketing today, I emphasize that we are in an era of authenticity, of conversation, and of relationships.

The era of sanitized communications is over. We're fatigued of the BS.

So, when I watch Obama and Clinton, I am really taken aback by their differing styles.

Obama is passion. He's authentic. He speaks of a unifying theme, "Yes We Can." He talks from the heart.

Clinton...I just don't get it.  It's all so organized, so laid out, so feeling of artificial.

 
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