Burn Notice and the Yogurt Lobby

This really only applies to fans of the show Burn Notice.

Now, if you are a fan, you'll know that Michael's favorite food is yogurt.
He eats it all the time.
Makes it seem cool..like "tough guys eat yogurt."

So, I started eating more yogurt.

Yeah, subliminal messaging works.

Then, I started to wonder..."is the yogurt just part of the script from the storywriters?" OR (more likely), did the yogurt industry say, "hey, instead of a blatant product placement, can we do a category placement?

Just seems like it's too much of a coincidence.

Any fans out there with thoughts?

Am I over-marketing-focused?