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I was sitting in the school library yesterday, waiting for Paco after his afternoon activity.
Looking at the rows and rows of books, some of which, I am sure hadn’t been opened in a long time—or ever—I thought to myself “WHY are all these here?”
Not only does it represent resources which could be better allocated, but they are an under-utilized asset.
Lo and behold, I came home that night and read a GREAT post by Seth Godin (one of MY marketing gurus) on The Future of the Library.
Well worth it.
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