Thursday, January 13, 2011

How to get people to give more money….

I know I keep blogging about this, but I told you, it was a great book.

My kids go to a parochial school and let’s just say, tuition isn’t super cheap.

We’re often approached by the school fundraiser/development team for additional contributions.

I’ve wondered about how this works, thinking most people already feel like they are paying a lot.

Well, in Why Beautiful People Have More Daughters, the authors offer a plausible answer based on evolutionary psychology.

“by contributing toward the welfare of other members of such an "extended family' or tribe, so to speak, you are essentially providing benefits for your genetic offspring, both distant and near.”

Not sure if the development team reads this blog or not, but it seems like the pitch can be extended from “help others” to “help your kids and their offspring” which could be even stronger.

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