The ideavirus...

The concept of how an idea moves around in the digital age is explored very well in the book IdeaVirus. Today, I got a taste for how I created one.

I'm talking (well listening really) with my hygienist and she's telling me about her new love interest.

"It's time we had a DTR," she says. I pause for a moment to come out of my nitrous induced haze (hey, my perio is a good guy, what can I say?) and say, "hey, where did you learn that term?"

"I heard it from your sister...who heard it from you. I thought it was a good one."

Strange how some ideas take off...