Monday, December 07, 2009

Social Search…

Over on the Never Stop Marketing blog, I’ve been sharing the ideas/consequences of “social search.” (For a more in-depth background, see this post from someone I really respect.)

Loosely, the idea is that if you search for something on Google in the future, you will first see the recommendations of people in your network.

Need a contractor? You’ll see the ones your friends have hired and rated.

Same goes for a doctor.

We already do it now on Facebook, but soon the anonymity could be lost.

So, this is great, but what if you are looking for a marital therapist?

You might know which of your friends have also searched/clicked/visited, etc.

Not saying that it WILL happen, but I can see some privacy/sensitivity areas emerging here.

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