Go Give, Then You Will Get…

NSM Award winner, Dave, sent me a copy of Bog Burg and John David Mann’s business parable book “The Go-Giver.”
When you first start reading it, you may think, “oh no, not another Who Moved My Cheese type story.”
But, if you stick with it, you will discover the Five Laws of Stratospheric Success.
And, as I read these, I realized how well they mapped to the attention economy and the culture changes that social media has brought upon us.
So, what are the five laws?

1. The Law of Value
   Your true worth is determined by how much more you give in value than you receive in payment.
   
2. The Law of Compensation
   Your income is determined by how many people you serve and how well you serve them.
   
3. The Law of Influence
   Your influence is determined by how abundantly you place other people’s interests first.
   
4. The Law of Authenticity
   The most valuable gift you have to offer is yourself.
   
5. The Law of Receptivity
   The key to effective giving is to stay open to receiving.

The  more you are involved in the business world, the more you realize that it’s not about what you know, it’s about the “social” aspect…how you relate others.
This, in a nutshell, is what this book will help you integrate into more fully into your personal DNA.