Wednesday, July 01, 2009

FB Fan Page: What’s In It For You?

I have been harsh in the past on people who seemingly invite their friends at random to a Facebook fan page or group.

That’s because it is usually done without much context or one of the key elements of community building within the Community Driven Marketing framework, namely:

“as a fan, what can you expect to get out of it?”

So, with that, it’s time to see if I can practice what I preach.

I’ve set up a Never Stop Marketing Facebook Fan Page and you are welcome/invited to join.

If you decide to join, what you will get out of it is:

  1. Updates about innovative ways I’m discovering to use Fan Pages for marketing purposes/benefit
  2. The opportunity to be a part of cutting-edge Facebook Fan Page marketing tests (would rather test it out with you than have you test it out on your customers/clients, right?)
  3. The chance to connect with other, like-minded individuals who share a passion for marketing and discovering how to thrive in a billion-channel, socially networked, attention economy where permission is the key asset (obligatory consultant buzzword quota is now met).

It’s very much a perpetual beta approach and would love to have you join me in the voyage.

Never Stop Marketing
Never Stop Marketing
Promote Your Page Too

blog comments powered by Disqus
 
View Comments