I took some heat from people for choosing the name “Never Stop Marketing” for my company.
Some thought it was a double negative.
Others thought it was just a bad idea.
You know what the real problem is?
It’s a mantra.
Normally, that’s good and that’s what I want clients, prospects and fans of Never Stop Marketing (feel free to become one) to remember.
Thing is, it makes it difficult for me to sleep or get distracted.
When I want to shut down, I say “Never Stop Marketing” and so I keep going ;-)
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