No Pro Bono…More Thoughts on Starting a Business

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It’s exciting to hear from so many friends that they are using this recession as a good time to start a business. I think that’s great.

Whether they were downsized or just see the opportunity, good for you!

You’ll remember my series of posts on “thoughts on starting a business,” well to that, I am going to add one, actually two, more.

First, don’t work pro bono.

Maybe lawyers have some sort of justice-based reason for doing that (good for them), but otherwise, it’s a bad idea.

You’re not running a charity.

Clients, no matter how much they pay, expect service. If you tell someone “well, I’ll do it for free for you because you are a friend,” you are setting yourself up for problems down the road.

On top of that, resist the urge to give “friends and family” discounts.

I know, it sounds harsh, but it will just weaken your value proposition, your profitability (that’s the reason you’re in business, right?), and your ability to deliver superior quality across the board.

Now, I’m not saying that everyone has to pay retail, but if you do change the cash component of your agreement, identify some other non-cash component that makes the transaction worthwhile for you.

Stick to your guns. You are worth it.

 

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