Cautious Kindle Purchases...

I love my Kindle, but I find that I'm actually MORE cautious about buying books now b/c of it.

In the past, if I bought a book and didn't like it, at least I could give it away to someone who might...now, I'm stuck with it. I read reviews (all stars) with much more skepticism (since I know that authors get their friends to pad their reviews).

This is why "social search" will be important. I think we'll only want to read reviews from people we trust and/or we'll want to see HOW we're connected to them...and how the reviewers are connected to the authors.