Wednesday, August 25, 2010

The Self-Promotion:Arrogance Line

Kelly Close

Image by TCOYD via Flickr

This is a tough one.

On the one hand, if you don’t tell people about what you can do and have done (we’ll leave out the HOW you do that for the moment), well, no one will ever want to hire you, buy from you, etc.?

On the other hand, if ALL you do is talk about how bleepin’ great you are…well, then no one will want to work with you because you are so damn arrogant.

It’s a fine line and, like many things, I am sure it differs for many people.

After my post, LinkedIn Recommendations as Art, Kelly Close of Close Concerns, a Raving Fan (dare I say?) sent me this note:

This is good.

I'm amazed at all the self-promotion you do and it always just stops short of arrogance and is nice and teaches us all something!

That meant a lot to me and I started to wonder:

What is the difference?

I may be oversimplifying, but perhaps it is embedded in Kelly’s note.

Does the self-promotion also teach and share?

Or is it JUST self-promotion?

If you talk about what you’ve done AND help others see a new opportunity, that may be the balance.

Now, take a look at this “Am I a guru?” post and let me know which side of the line I’m on.

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