Devotees of Jim Collins and Jerry Porras and their book Built to Last will know this acronym immediately.
A BHAG is a core defining features of companies that endure.
- Big
- Hairy
- Audacious
- Goal
So, driving the other night, I realized what the BHAG for Never Stop Marketing is.
For the clients I serve:
- every person in the org understands what marketing really is
- every person thinks of themselves as a marketer (in addition to whatever else they are charged with doing)
- everyone lives by the mantra: never stop marketing
Big and hairy enough for you?
So, what’s your BHAG?
Post was written while listening to: Public Enemy - He Got Game
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