Friday, November 07, 2008

Daddy, What Do You Do?

TonkaImage via WikipediaTonka came to me the other day and said, "Michael's daddy is a doctor. What do you do?"


That took a while. I struggled...for a while. (In fact, I'm still thinking about it.)

Finally I said to her, "well, I help people tell good that other people will want to buy things from them."

She seemed to get it.

But, it made me think...if you can't explain your business to a 4 year old, is the concept simple enough for an "elevator pitch?"
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