Thursday, November 18, 2010

Marketing in India…

I’ll be heading to Delhi in a few weeks to deliver a marketing training session.

I’m very excited (since you know I love travelling and marketing) and am doing my best to figure out how to make sure the concepts “land” with an Indian audience.

As part of my prep, I watched a fantastic presentation on the difference between Western and Indian mythology and how that affects business.

Wanted to share it.

I actually think that some of my ideas will resonate better with an Indian than with a Western audience.

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