Sunday, September 28, 2014

A Tea Experience, A Ceremonie In Fact

Full disclosure: I received a free sample for review purposes.

I'll admit that I'm much more of a coffee drinker than a tea drinker. Though I do like tea and I find it much more calming than coffee, I just don't tend that way too often.

Still, when my friend Efrat asked me to sample some of her new tea line, Ceremonie Tea, I took a look at the website and jumped at the chance.

My reputation is important to me so I didn't promise a false, ringing endorsement, but the website hinted at a level of class that I hadn't seen too often in tea, with a few exceptions.

I believe the essence of great marketing is great storytelling and I think Ceremonie Tea has taken that to heart.  They are clear about the extremely high quality origins of their product and they extend that to every element of the experience. The packaging is truly inspired. The colors representing different flavors and moods as well as different regions.

I tried many of them and while, try as I might, I can't seem to ever like Earl Grey, the Moroccan Mint and the various Green Teas were sublime. Mellow.

There have been studies about how packaging or price can actually enhance people's perception of the taste of wine and I would be willing to bet that if you gave your guests/friends some of this tea with its unique, pyramid-shaped bags, they would enjoy it even more.  I know I did.

If I had two critiques, it would be that I wish that all of the bags had a string on them instead of requiring a spoon to remove the bag (but that could be a personal preference) and that they would use a bit less plastic on some of the boxes.

Still, the tea is definitely not your normal Lipton/Bigelo and better than the Celestial Seasonings variety. It moves into gourmet land and, even for a non-tea lover/drinker, was a notable experience.

It's also a great lesson in marketing, so for me, it was a double win.
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