Do you own a Brita filter?
We do and one of the things that drives me crazy is the little pieces of carbon that float around.
Then, there are the times when I forget to change the filter. Or, and this is my responsibility, I don't clean out the top and, well, it doesn't look so nice.
Which is why I was particularly excited to hear about this new project my friend and former client (Yes To Carrots), Ido Leffler.
It's a a beautiful glass carafe cand a 100% compostable water filter that is delivered on a regular basis via subscription service. So, it's not just stylish (it is), but it's potentially more environmentally responsible (save carbon footprint of shipping) and also healthier (if filtered water is your thing.)
One thing I know about Ido (aside from the fact that he makes really smart hiring decisions about hiring marketing consultants) is that he is passionate, committed, and dedicated to healthy living.
Ok, that's 3 things, but you see what I mean.
Anyway, his kickstarter campaign is under way and I'd suggest you check it out.