She had heard me speak and thought I might be a good fit for another project.
Lori asked for a 'capabilities deck.' I felt like a deer in the headlights… 'uh, I don't have one. People just hire me.' “Can you just quickly put something together?”
Now, when you live by the “Remarkable” mantra, you set yourself up for a high standard…and I couldn’t just send her a “deck” full of bullet points.
But Lori had laid down the challenge/opportunity and I thank her for that…(well, not really, but I made it one anyway).
“Could I make a 'remarkable' presentation that tells the story of what I do and why it matters?” Well, it was not really I. There was a team (see who really gets the credit below).
This is the effort. Let us know how we did.
The voiceover artist is Kathryn Schwab, who also turned my Community Driven Marketing whitepaper into a Podcast/mp3 file. She is great to work with and I’ve heard from a number of folks who have actually listened to it that it made a big difference for them.
But, the true hero of this story is Amy Detrick from the Tangible Group.
As you can imagine, I am not an easy client, but Amy was more than up to the task.
In my career, I have NEVER met a designer who was so able to integrate the brand identity into her work and take the raw vision I gave her and execute it in a way that made me happy. My basic direction to her was “this should make Nancy Duarte proud.” I don’t know Nancy, but I think she might be (or hope she will).
In short, I cannot recommend Amy highly enough.
Is this video perfect?
No, of course not, but our goal is to be remarkable, not perfect and then iterate via perpetual beta with feedback from you.
Looking forward to your comments. Big thanks to Lori, Kathryn, and Amy for making this a reality.
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