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The other day, I was invited to give the sermon at my synagogue for the portion of the week known as Chayei Sarah (lit: the life of Sarah). It corresponds to Genesis 23:1-25:18
What I did was analyze the tactics used by Eliezer, Abraham’s servant, in his quest to bring Rebecca back as Isaac’s future wife and put them in the framework of social psychologist Robert Cialdini’s book “Influence: the Psychology of Persuasion.”
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