I was very intrigued when I heard about the Uhaul Investors Club.
It gives regular people like you and me a chance to put some money into an actual asset- like a truck and then earn returns up to 8%.
What I like about it is that U-Haul is going even beyond the idea of stock ownership. It feels like Propser or Lending Club, but for hard assets, backed by a brand we all know and trust.
While I only put $200 into a truck (mostly to test), I think it's a pretty interesting concept and a foreshadowing of things to come as "old line" companies seek to identify new ways to build relationships and drive revenue in a world of supercharged connectivity.
You're going to see more and more of these types of new business models or new business experiments, all made possible by mobile+social+connectivity. Fun times.
Here's their official pitch (feel free to use my referral code-full disclosure)