No doubt, there is a lot of noise out there, but sometimes the ‘noise’ can be a valuable relationship enhancer.
Every few days, I will devote about 30 minutes just going through the Facebook status updates of my friends.
Now, I’ve filtered it (as below) so that I can think about groups in buckets that are important to me.
So, the other day I was just scanning the updates (to me, this is in lieu of looking at the headlines in a newspaper and the best way to get a “pulse” on what is going on…and trust me, when important things happen, your friends will tell you.)
Among the 300-400 updates I scanned, I saw that Jessica was driving to Jacksonville and Orlando.
I had left a VM for Jessica the week before and wouldn’t you know it? About 10 minutes after I was done with Facebook, she returned the call.
“Well, look who is in the car driving across Florida and has some time to return calls?” was how I answered the call.
She laughed, getting the joke.
Now, does this little piece of information mean that I am now best friends with Jessica? Of course not.
Was the greeting “remarkable?” (she said it was).
But, I would venture to guess that the mere act of knowing this about her and connecting with her on this level means that, in an infinitesimal way, she and I are a bit closer as friends.
What’s the ROI on that? I don’t know, but I know good friends are important in your personal life and in your business life so they are worth some investment of time and energy.