Tuesday, November 15, 2016

Innovative Finland and 21st Century Education

Much like the political concept of "coattails," companies look at increase the perceived value of their brand, by associating with bigger, more prestigious brands.

So, if I tell you I have a partnership with Nike, that's more impressive than Joe's Auto Shop (sorry, Joe).

That's why I am feeling good that my kids and I are so closely associated with Finland (and Estonia).  ;-)

Finland has long been recognized for its world-class and world-leading education system and now, they are taking the next step to get their students ready for a globalized world...by abolishing classes based on a specific subject.

You can read more here.

This goes hand-in-hand with my long-standing concern about the American education system (college and K-12), so it is good to see the leader doing something innovative.

That...combined with their emoji-driven marketing campaign (I downloaded the app- Apple + Android)....Go Suomi!

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