Sunday, May 31, 2015

Why can’t non-doctors be “on call?” They can. Here’s how I plan to do it.

I recently was chatting with a family where the husband is a physician.
They were invited to a wedding in another city and the wife and one of the kids were going…but not the husband because he was scheduled to be “on call” that weekend.
I joked that it was just as well because he probably didn’t want to go anyway…and, well, I wasn’t too far off. In fact, I was spot on.
I started musing about how convenient the “on call” excuse is for doctors. The equivalent of the “get out of jail free” card for pretty much any social obligation.
It’s like that Larry David/Curb Your Enthusiasm episode where he uses the “death in the family” excuse…but with a lot less baggage or fall out.
But, wait a second…I work in an industry that is also 24/7, right?
I mean a client could have a social media crisis at pretty much any hour of the day and, if they do, they need us to support them, don’t you?
I’ve had nights doing exactly that until 2am.
So, in essence, many of my teammates at Sprinklr and I are also “on call.”
I don’t work in a 9-5 job. My day doesn’t end at any point. The whole premise of Sprinklr is that customers are connected and empowered and engage with large companies when and where they choose. These companies…and the companies like Sprinklr (oh wait, there aren’t any companies like Sprinklr! ;-)) need to be able to respond anytime and anywhere.

Yep, that’s it. I’m “on call” by default unless I’m specifically not.
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