Tuesday, November 13, 2012

BOOK Review: Imagine-How Creativity Works

(Updated: So I read and wrote this review before I found out about the author's plagiarism, see comments below. I did find the ideas inspiring, but obviously, the experience has been tarnished. Herewith, the original post.)

Ever found yourself staring at your computer screen trying to come up with an answer to a vexing question that requires some insight or fresh thinking?
Turns out, you’re probably better going off to take a shower.
Long-time readers know that along with marketing, my other passion is innovation. Heck, I bought the domain “Never Stop Innovating” as well.
But, it’s bigger than that.
The key to growth, longevity, and profits lies in innovation. And even bigger than that is that the future of American competitiveness requires it as well.
Which is why you MUST pick up Imagine: How Creativity Works by Jonah Lehrer.
I was entranced by it from the git-go, as I learned how the two sides of the brain complement each other in creative thought, why we need to actively cultivate both of them, and how to do it.
  • You should force yourself to meet new people, out of your traditional circle. In fact, growing your network may be one of the best things you can do for your own creativity.

    According to one study, “the highest performing employees-those with the most useful new ideas-were the ones who consistently engaged in the most interactions.”
  • Take a step away from your desk and go for a walk, a run, or take a shower. You don’t work on an assembly line. You are paid for creativity and these are ways to help connect the dots in your mind.
  • Foster dissent instead of group think. 
    In fact, “beginning a group session with a moment of dissent-even when the dissent is wrong, can dramatically expand creative potential.”
Bottom line: if creativity and innovation is important to you for your career and for your children’s future (that was rhetorical, my friends), then I HIGHLY recommend you read this book.
Highly recommend.
Imagine: How Creativity Works
blog comments powered by Disqus
View Comments