Thursday, June 30, 2011

The Never Stop Marketing Recommended Reading List

I’m asked at least 2-3 times per week, “can you recommend some books for me to read to get started in understanding marketing and social media?” so…image

Here’s is the “Intro to Never Stop Marketing” Reading List for Marketing 101.

First, of course, you need to read my stuff Smile

Then, MUCH more importantly

Book Title (Amazon link) Review Why?
The Cluetrain Manifesto Review Foundational to understanding the implication of networks
Here Comes Everybody Review How social software changes everything
The Anatomy of Buzz Review How to trigger word-of-mouth
Different Review Competitive strategy (on steroids)…one of the best I’ve ever read
Purple Cow   A classic on creative thinking
All Marketers are Liars   Redefining the role of marketers
Permission Marketing   Understanding relationships
Made to Stick Review How to create memorable stories
Switch Review How to create and sustain meaningful organization change
Influence Review Understanding mass social psychology
Drive Review What really motivates people?

Citizen Marketers Review The Power of evangelists/Raving Fans

There were more than a few that were really close calls, but at some point, you say “the list is long enough.”

For reviews to pretty much every book I’ve read in the past few years, see here.

blog comments powered by Disqus
View Comments