The Never Stop Marketing Recommended Reading List

I’m asked at least 2-3 times per week, “can you recommend some books for me to read to get started in understanding marketing and social media?” so…

Here’s is the “Intro to Never Stop Marketing” Reading List for Marketing 101.

First, of course, you need to read my stuff

• Dandelion Marketing 
• 10 Ways to Cultivate Your Fans

Then, MUCH more importantly

Book Title (Amazon link)	Review	Why?
The Cluetrain Manifesto	Review	Foundational to understanding the implication of networks
Here Comes Everybody	Review	How social software changes everything
The Anatomy of Buzz	Review	How to trigger word-of-mouth
Different	Review	Competitive strategy (on steroids)…one of the best I’ve ever read
Purple Cow		A classic on creative thinking
All Marketers are Liars		Redefining the role of marketers
Permission Marketing		Understanding relationships
Made to Stick	Review	How to create memorable stories
Switch	Review	How to create and sustain meaningful organization change
Influence	Review	Understanding mass social psychology
Drive	Review	What really motivates people?
Citizen Marketers	Review	The Power of evangelists/Raving Fans

There were more than a few that were really close calls, but at some point, you say “the list is long enough.”

For reviews to pretty much every book I’ve read in the past few years, see here.