I’ll be heading to Delhi in a few weeks to deliver a marketing training session.
I’m very excited (since you know I love travelling and marketing) and am doing my best to figure out how to make sure the concepts “land” with an Indian audience.
As part of my prep, I watched a fantastic presentation on the difference between Western and Indian mythology and how that affects business.
Wanted to share it.
I actually think that some of my ideas will resonate better with an Indian than with a Western audience.