I have been harsh in the past on people who seemingly invite their friends at random to a Facebook fan page or group.
That’s because it is usually done without much context or one of the key elements of community building within the Community Driven Marketing framework, namely:
“as a fan, what can you expect to get out of it?”
So, with that, it’s time to see if I can practice what I preach.
I’ve set up a Never Stop Marketing Facebook Fan Page and you are welcome/invited to join.
If you decide to join, what you will get out of it is:
- Updates about innovative ways I’m discovering to use Fan Pages for marketing purposes/benefit
- The opportunity to be a part of cutting-edge Facebook Fan Page marketing tests (would rather test it out with you than have you test it out on your customers/clients, right?)
- The chance to connect with other, like-minded individuals who share a passion for marketing and discovering how to thrive in a billion-channel, socially networked, attention economy where permission is the key asset (obligatory consultant buzzword quota is now met).
It’s very much a perpetual beta approach and would love to have you join me in the voyage.
