We all know that, when it comes to purchasing decisions, we trust our friends.
This is the essence of my business around Community Driven Marketing (from the corporate side).
And this is why you need to make sure you have a strong network that is willing to refer you based on good work.
Recently, I decided that it was time to refinance my mortgage.
So, what did I do?
I updated my Facebook status.
Within 3 hours, I had 6 referrals via comments (and another 3 via email) of people whom my network trusts.
When you have a large network, you can quickly pull out information from them to make your life easier (and return the favor as well).