Picking Palin...

From a marketing perspective, I think the pick is genius. See my analysis here.

From a political perspective, I think my brother summed it up well.

McCain knows not to bring a knife to a gun fight

Or, as I said

Think of it like a poker game. Last night Obama's speech was a big raise. He pushed a lot into the pot.

Today McCain said, 'I see your raise. and I'm 'all in.'

She probably has some skeletons in her closet and she's certainly vulnerable on the foreign policy (heartbeat away from the presidency) angle, but other than that, she certainly appears very solid.

I am impressed.

It's going to be very interesting.